![]() ![]() ![]() ”An experience on Roblox is not like a traditional game,” says Donato. The fact that they developed their skills in Roblox’s culture means that they inherently understand what Roblox is. As Donato says, most are simply building something - or somewhere - they can play with their friends, or they might be learning to build for the pleasure of it.īut most of Roblox’s top developers started off as tinkerers and players. And naturally, the overwhelming majority of Roblox creators will never need all the tools and services they can access. ![]() That 15-year-old is, of course, at the very peak of the two million developers who Donato says make games on Roblox in any given month. He joined in 2016, having previously founded tech startup Oodle and led business development at controversial hyperlocal social network Nextdoor. You need to host it, to moderate it, be able to collect payments in multiple currencies.” In other words, Roblox is serious business.Ĭraig Donato is chief business officer at Roblox. That’s not just a tool to build the game. “We think about what we need to provide that enables a 15-year-old to produce a game with a billion plays and over 100,000 concurrent users. “When we think about our platform, we don’t provide tools,” he told me. ![]() In charge of developer relations, he’s directly responsible for managing the world in which Roblox’s creators build. So I got to talk with Craig Donato, Roblox’s chief business officer. We’ll meet four of its leading makers, many of whom grew up playing Roblox, and one of its execs to understand what makes it special, and where it’s going next.Īfter having spoken to four of Roblox’s leading developers, I wanted to understand how Roblox sees itself, how its been changing, and how the company aims to continue developing it. This is the third of three articles about Roblox, which is quietly one of the biggest game platforms in the world. ![]()
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